By Will Dady
An unknown wit of years past asks, "How do you make a small fortune in publishing?" Of course the answer is, "Start with a large one!"
I’m afraid I have to report that when we set up Renard Press we didn’t have a large fortune, just bags of passion, and somehow that, and stubbornness – and the book community’s kind support – has helped us make it to our first big milestone: five years of making books. We’ve not yet amassed that small fortune – but our bookshelves have grown rich indeed with tales from all corners of the globe.
Setting up an indie press in April 2020 felt for a while like one of those acts which, viewed one way is a stroke of genius, viewed another is utter madness. In case you missed it, there was a pandemic on, and we were all confined to barracks – but as our first print rep said, "If you can get through this, you can get through anything."
Despite the isolated nature of those months – years – of Covid, which I’m sure we’re all only too keen to try to forget, it was in some ways a good time to be stepping out in a new and positive light. Somehow we chanced on authors who trusted us with their words before we had a track record; and then readers, who were happy to pay good money for these little paper miracles.
Over these five years there have of course been some hurdles, speedbumps, calamities – it’s famously difficult to keep a small press running and to achieve some sort of publicity cut-through without the huge budget that the Big Five enjoy, and let’s not even get into the disaster Brexit has wrought on exports and politics, and the turmoil of social media under new ownership. But there have also been such positives – a thriving bookish community, recognition through awards, lasting relationships with book lovers.
At the end of last year we celebrated our fifth birthday with a wonderful, warm event in St Mary’s Islington, in a by turns hilarious and moving series of author readings, raising the rafters with lines from those first five years of publishing.
The stats surrounding these years are quite startling. In total in our first half-decade we have published 165 books across our imprints, including 650 (living) writers, published in both single-author books and a shelf-full of anthologies, including many debut authors, and we’ve also planted some 2,500 trees. (Perhaps the last of these sticks out a bit here, but humour us – sustainability is a huge part of what we do).
Of course any press could – and will, in the age of AI – publish 165 crap books, regurgitating stolen words endlessly for the amusement and profit of the smug billionaires whose platforms promote such rot to the detriment of literature and the environment. But I’d like to think that Renard’s books are literary gems, soulful and unique, and each books sits proudly on the shelves in my office, as well as in countless bookshops and homes. There are points when a publisher stands at a crossroads, I think – most will counsel to follow the money; but a big part of what makes us different, in my eyes, is that we’re looking for different, and this means looking beyond the mass of published voices – for stories and writers who have fallen through the cracks, who aren’t flavour of the month, who aren’t seen in the mainstream. And when I talk to our subscribers, who receive a book every month, they talk about the joy of reading books they would never have found otherwise – and this is what keeps me going. "Variety is the soul of pleasure," said groundbreaking seventeenth-century writer and sometimes spy Aphra Behn – words to live by!
So it’s important to us that the list remains a broad church – from the outset we committed to gender equality in our commissioning, opting to avoid becoming another stale, male-dominated list, and I’m proud to see great and natural diversity in the shelves, be that religion, class, sexuality or cultural or ethnic context. Reading is, after all, one of the best ways to explore, to meet people and places we might otherwise not; so, like any diet, it should be varied.
We celebrated our first five years with that Islington evening event, with crates of beer and a whole lot of authors – but we marked the occasion too with a thoughtful meditation in our Renard Press: Five Years anthology. This is a very special, limited edition of excerpts, which I hope will enchant readers, but also be lovingly preserved on bookshelves of book lovers. It is not designed to sit on a bookshop’s till point – or, indeed, in a nameless distribution city by the M1, ready for the space-going tech bro to peddle for peanuts. Even better, proceeds go to the phenomenal Bookbanks charity, who, by bringing books to foodbanks, are doing the really important work that the National Year of Reading aims for: breaking down barriers of privilege. Our partnerships with charities have been key to our work, and we strongly believe that there’s room for empathy in this big commercialised book world.
So if you’re reading this – thank you! – I hope you now know a bit more about Renard Press, and perhaps even about independent publishing – which, I remain convinced, is the antidote to our times. In an industry that is so busy navel-gazing that sales figures are considered the only important metrics in publishing reportage, how vital, how joyous, then, to be doing something different. Our first five years have been so broad in content and creativity, inspiring and thought provoking, and we sit on the shoulders of our authors; for our part we shall continue to hold ourselves to account and aim to be a force for good, using our platform to publish beyond the mainstream, bringing together new worlds and voices that no longer have to hide their light.
Will Dady grew up in the wonderfully named Great Snoring in North Norfolk, and now lives in London. He is the Publisher at Renard Press, and the founder of the Indie Press Network.
No comments:
Post a Comment